Search engine optimization (SEO) is a great advertising tool that is cheap and may be considered the bargain of the decade, but requires a little work, so is not entirely free.  The process is to tweak your website so that the search engines rank it well.  This involves a range of different techniques, but essentially, if you have a website and you are not featuring in the search engines, you need to make a few changes to start making some progress.

With just a few tips and tricks you can find yourself featuring on the first few pages of the top three search engines, Google, Yahoo and Bing.  Each time someone is looking for a particular product or service you could land up being the site they look at if you are at the top of the search engines.  There are a number of reasons to take the time to get your site SEO friendly.

The first reason is that once you have done it, you can continue to generate traffic without having to spend any more money.  The second reason is that you can find traffic that is not very competitive in your field and bring in a lot of additional revenue with just a little additional work.

So what do you have to do to get your site ready?  There are numerous online services that promote SEO friendly tactics, but the most effective method of getting more traffic to your site and increasing it´s SEO is to build links that lead back to your website.  Writing articles and linking back to your site can create traffic from two different sources, from the articles themselves as well as from the additional attentions your site will get in the search engines.  Article marketing is a win win situation and placing ads on various different article sites will increase the backlinking strength even further.